Specialist job sites are the only job boards that really make an impact. Wider canvases have failed time and again – as anyone who’s tried to get a job on a massive online job board can attest. In bald terms HR personnel in large corporations (HP for example) have gone on record to state that they are unlikely to use any job boards other than focused speciality ones to find candidates. The big ones are too spammy and too unhinged.
A specialist job board, though, does not a social media advertising service make. Rather, it is one of several routes to finding an employee, all of which should be fully utilised by companies looking for fresh blood.
You can broadly split the search for social media marketing jobs into two areas. On the one hand, you have specific jobs, which you need to fill. On the other, you have a generalised search for talent, which allows you to make space for people who will clearly be of benefit to your organisation.
As a social media advertising service, your job is to align the talent with the company, or the candidate with the specific position. But you aren’t the only one doing the aligning. The specialist job board does, too. And so do more “traditional” job avenues – the contact book, for example, or referrals from other contacts.
The point is, a social media advertising service supplies social media marketing jobs – but then so do other avenues too. And in the broader picture, the social media advertising service is only as important as any other strand of the advertising strategy. So you can’t afford not to do it, but you shouldn’t be relying on it to the exclusion of all others either.
In some ways, social media marketing jobs work in the same way as the old fashioned contact book and recommendation system. Social networks are powered purely by recommendations, so getting yourself in with the people qualified to make those recommendations can open up large career avenues for you.
The axe swings both ways too. The HR professional, looking to beef up his or her pool of available talent, can begin courting a wider HR sphere of influence by using HR strands on social networking sites, joining HR communities and developing a reputation as an influential voice in the community. The more activity and engagement the person is involved in, the wider his or her spread of influence and the more desirable his or her brand.
The social media advertising service teaches you ways to do this. From best practice with internal social media networking, to ways to expand and maintain your influence on a wider sphere of peers, business social media marketing jobs are all based around the idea that your brand is what matters. Get people enthused about you, become a valuable member of a job or profession specific community, and the perfect placements will surely follow.
The future is about never overlooking one technology in favour of another. Stay rounded.
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