The social media recruiter, or social media advertising service as it’s also known, spells an age of change in the way people find jobs and jobs find people. Indeed in a way it spells an age of change in the whole concept people and brands have of jobs, employment positions – whatever you want to call them.
In point of fact the terms we use to talk about jobs are key to understanding what a social media marketing jobs service is doing, and how that’s different from the recruitment agency of old. Indeed, were it the case that a social media advertising service simply found the right job adverts for a specific person, or advertised those jobs to the most suitable people, then the recruitment agency and its business wouldn’t be changing at all. To understand what’s shifting, you have to look at how jobs themselves are being thought of where it counts.
The old concept of jobs and candidates is to a degree redundant in the brave new world of a social media marketing jobs service. Where individual roles matter less than the personal suitability of a candidate for fitting client brand profiles and company ethos.
The new way of recruiting is about matching the right personalities with the right brands – and with each other – to an extent almost irrespective of whether there are any definite roles currently waiting for them.
Because modern recruiting is about recognising that the successful brand doesn’t pigeonhole people; and the successful company story is one told by disparate talents and well suited personalities pulling together in a number of off the cuff teams, each one formed organically as a response to a specific industry challenge or marketing requirement.
In plain English, as free from marketing speak as I can make it in a blog directly about marketing: social media marketing jobs services introduce the right people to the right brands and a beautiful friendship blooms.
Think about it in this way. Successful small brands don’t go around looking for a qualified this and a recognised that to fill specific roles within the company structure. Rather, they tend to be started by groups of friends who have plenty of passion for the product or service provided by the brand, and who are all able to wear many hats in the company’s structure. In other words – a group of passionate and talented people who are enthusiastic about getting their brand off the ground.
The social media advertising service is all about finding more people with the same kind of passion and talent, and introducing them to the nuclear brands starting to make waves in their marketplace. And this is done by matching social media information with new technologies – so for example finding the most likely fits for a brand by looking at social media tags and the lists of job titles in previous experience sections on a social media page – and then actually using the social media themselves to get these people talking to key figures of influence within the target brand.
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