Social media technology can be used to advertise – you, or your job. A social media advertising service puts the candidate for social media marketing jobs close to the people and brands he or she needs to be aligned with. And it does the same thing, in reverse, for those brands.
The technology is the same whether you’re advertising a product, a brand, a service, a job or a person. In the end they’re all brands, whether they are brand you or the brand of a company. And the goal, with a social media advertising service, is to get that brand noticed, talked about and shared.
For instance when you need candidates to fill your social media marketing jobs, where do you turn? You can advertise on your company website, you can advertise in traditional print and you can put your message up on job boards. But if the people you want don’t know you are out there, how do they ever find the ad?
A social media advertising service puts the ad into the social streams in which your candidates swim. And that’s key. In the business world, social media has taken off in a massive way – LinkedIn being the prime example of how the technology is used to create networks, circles and groups dedicated to brands, or to market areas, or even to industries. Some of the best HR work, for example, is done by HR professionals who use HR networks to swap information about social media marketing jobs, promising candidates, and brands to watch as training houses for the best workers.
In business, reputation and experience count for a lot which is good, because these are also the two things on which the idea of social media is based. The more closely you get aligned with an authority in your market place (the closer you are to the influence, and the wealth of experience that informs it) the more desirable your social media marketing jobs become.
So your social media advertising service is there, at least in part, to make your brand, and hence your job, attractive to the right people. When high quality candidates start wanting to come and work for you because of who you are, rather than just because you happen to have social media marketing jobs available – then you know you have made yourself into an influential figure within the sphere of your market sector.
The key here is to be flexible with your internal structure. You want to find the best candidates for social media marketing jobs – and the social media advertising service wants to get your brand attractive to those people. That can mean developing roles within your company structure that aren’t necessarily there from the start.
What I mean is – why let a great candidate slip through your fingers, when he or she wants to be associated with your brand? The best use of social media technology, unit seems to me, is in strengthening who you are, with the people who do things for you.
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