Peter Wilkinson | Social media consultant | International speaker
As an international social media consultant I often get asked why client companies should use LinkedIn. My answer is always the same. As the most widely used business only social media network, LinkedIn is a natural informational resource for your industry. So if you don’t use it, you’ll end up lagging behind – left out of the latest industrial revolution.
And we all know what happened to the merchants who were unable to get on board with the last one. They sank without trace.
An international social media marketing consultant works to get her or his client’s brands on the radar in the right parts of the social network. LinkedIn is the place we start when raising a brand profile business to business.
LinkedIn is full of social networks created around a specific industry sector, or even around a specific job type. Like HR. One of the key things HR professionals do these days is use an international social media consultant to align them with the right groups on LinkedIn. Just by interacting with a network of fellow HR professionals, they are able to identify outstanding future candidates for their firms.
This clearly works for recruitment as well. As an international social media marketing consultant I frequently advise recruitment clients to get together on LinkedIn – with each other, and with the HR professionals already carving out group niches for themselves.
The result is a pool of potential recruitment information that serves everyone – from recruitment agencies to HR departments to future candidates.
The simple fact is, social media is the world’s largest pool of relevant information. So everyone who’s got a grain of sense uses it.
As an international social media consultant, my job is to see that clients use it to the best advantage possible.
In many ways, the techniques the international social media marketing consultant uses for individuals and recruitment are the same he uses to promote a client brand.
We’re talking about research, analysis and alignment. You need to know where in the social network to position yourself for the most fruitful connections. You need to analyse your current positioning and usage against that of the competition. And you need to adjust yourself accordingly.
As an international social media consultant I recommend that my clients use the technology to conduct proper market research too. For example, once you are aligned with communities of potential future candidates, you can interact with them to find out what attracts them to a rival recruitment agency, or what they look for in a job advertisement.
By using the power of social media to do your homework in advance, you can position yourself to catch the cream of the crop next time you need to arrange a client’s temporary, permanent or consultant appointments.
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