The recruitment industry is changing. The march of new technologies, new ways for us to do our recruiting, has channelled out new avenues for finding and promoting good candidates.
For example, the social media marketing jobs service delivers candidates directly to suitable businesses (and vice versa) using the new social networking technologies. That means finding ways of getting the candidate to relate to the company potentially without the initial formality of a job advertisement and interview – these things come later on instead.
The old way was simple, or at least appeared so. A company needed a candidate to fill a role, so it asked a recruitment agency to come up with some workers, interviewed them, and gave the job to the one best suited.
But now web savvy candidates can use a social media advertising service to sell themselves as a personal brand, getting involved with the movers and shakers in their chosen industry well before roles have been discussed.
The idea, basically, is that modern employment is more about finding multi-skilled team players capable of embodying a brand’s personality, and less about finding people to whom specific job title labels can be attached.
A social media marketing jobs service aligns promising brand and team players with the right people – both within the industry as a whole and within specific brands.
From a brand point of view, the social media advertising service is there to develop its standing within the professional community so the most promising or established workers want to come and work with it. And from the individual’s point of view, the social media marketing jobs service is there to get them “in through the door” – in other words, to get them up on the radar with the people, the employers and the brands that really matter.
In some ways, then, the oldest part of this old industry still hasn’t changed. Inasmuch as it was ever true, the thought that it isn’t what you know but who is still as potent as ever. Now, with a social media advertising service on board, it is potentially possible to get to know the right people no matter who you are.
Social media holds a wealth of stored data, about likes and dislikes and habits and the things you do online. All of this information can be used to synchronise your social graph with that of another person – a prospective employer perhaps, or even a company. And so you are able to find common ground with people and brands you may work well with in the future.
More importantly the social media marketing jobs service can give you an outlet for using the social media in their original, intended form – for talking to other individuals, for sharing knowledge and information. The way you comport yourself in the social networks of your professional partners and potential future professional partners is key to your coming success. Learn from influential figures, get close to them, prove you have engaging ideas and enthusiasm of your own.
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