Peter Wilkinson | Social media consultant | International speaker
The international social media consultant suggests there are lessons to be learned from already successful HR and recruitment applications of social media. So here’s a quick list of the top 10 ways in which recruitment can use the technology for the greater good:
1: Monitoring. The international social media marketing consultant never tires of this word. Social media tech can be used to monitor everything the client and the competition says about you. Invaluable for guiding your future campaigns.
2: Interact. Social media is frequently used to vent frustration and it should be encouraged so to do. The ideal way to use this application of social media is by being seen by all to respond well to complaints and frustrations.
3: Respond. The international social media consultant recommends that you have a strong response plan in place for clients and candidates venting their frustrations. Know how to handle it and it can always be positive PR.
4: Brand, brand, brand. Everything a company does is branding – or at least it should be. Use social media to give your recruitment agency a strong voice – and prospective clients and candidates both will come into the fold.
5: Talk. The international social media marketing consultant never overestimates the value of talking. Communicate with your clients and candidates for a better relationship.
6: Get involved. Social media is all about groups. Join the right groups and you get the keys to the recruitment kingdom. Learn, for example, to share information freely with complementary recruiting agencies. If they supply kitchen staff and you supply front of house staff – you should talk.
7: Analyse. The international social media consultant knows that all social media activity is endlessly analysable – and that means you can build future recruitment campaigns by examining the behaviour of your clients and candidates.
8: Groom. Recruitment agencies can get next to high flying candidates without a specific job offer, simply by strengthening their branding and presence in the right social networks. The international social media marketing consultant recommends this as a way to get top flight candidates coming to you looking for work, rather than the other way around.
9: Build a client base. By expanding the contact you have with influential companies in your areas of expertise, you stand a better chance of increasing the profile of your client base. A big name on your roster means more big names will look at you.
10: Analyse the competition. The international social media consultant frequently analyses competitors as well as internal strategies. Interrogate the network to find out what the competition does better than you. Then start doing that better than them.
Social media is where the new industrial revolution is happening. Don’t miss out.
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