Peter Wilkinson | Social media consultant | International speaker
The international social media consultant is no stranger to LinkedIn, of course. And he’s seen some intriguing ways to use it for finding the right candidates for your business – whether immediately or in the future.
But still one of the most tried and tested ways to get the right person for the job is advertising. Only when you do it on LinkedIn, you get to target only really useful area sand prospects – streamlining the whole recruitment process so you knock out the chaff before you have even started.
The international social media marketing consultant knows that traditional job advertising represents a potentially huge drain on company resources. Because for every good candidate who responds to your advert there may be 10 or 20 whose CVs indicate nothing that would lead you to invite them for interview.
And yet you have to pay someone to go through all those CVs and applications in case the perfect candidate is hiding in there somewhere waiting for you.
The thing about using LinkedIn advertising is this: there’s no better way of defining your parameters before you start, so your job opportunity only gets seen by potential candidates. Think of it as picking only from a crowd of perfect candidates, rather than searching for the elusive ideal amongst a haystack of no hopers.
OK so that’s a little exaggerated. Obviously the advert will still be seen by some candidates who aren’t interested. And an uninterested candidate, even if he or she would be good at the job, is not the right candidate.
Overall, though, the international social media consultant reckons you’ll get a much higher hit rate; fewer applicants to consider (because the inappropriate ones aren’t there); and thus you’ll spend less time and money on the whole process.
So how does the international social media marketing consultant reckon you should be finding these magical pools of potential candidates in the first place? Well, when you use LinkedIn advertising, you can leave most of that to the technology. Though you still need to do some prior market research if you’re going to place your ad in the right place.
Here’s how it works. Your international social media consultant helps you to identify companies, past job titles, current job titles and other social media graph points that denote a probable good match for your job. You specify these conditions when you set the ad up. So it only displays to LinkedIn members who satisfy the relevant criteria.
Remember, too, that your international social media marketing consultant is able to make your actual LinkedIn presence into an advert too. By behaving in a certain way and aligning your company with certain trusted sources, you’ll become a desirable employer for high flying candidates. Then they’ll be contacting you for work rather than the other way around.
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