

Social media trainer and mentor, Peter Wilkinson, helps CEO, directors and boards develop their social media strategy. Focusing on how social media is embedded within the company culture to provide a means to develop competitive advantage, Peter will show you the power social media has for transforming your company at all levels. Using social media to drive innovation and company-customer collaboration with an objective of greater brand advocacy is key. Peter runs board briefing sessions to full engagement programmes for senior directors.
Peter has trained, given key note presentations and presented papers in many countries from London to Moscow to Marbella. The most resent speaking assignment being in the ‘House of Lords’ where he delivered a presentation on ‘social media leadership, innovation and engaging your customers’.
Peter is also MD of Panther Social Media. Panther Social Media offers a range of social media services from strategy to full programme management of transformational programmes to bring social media into a company’s culture with appropriate governance.
Working with boards and chairman of large global corporations to small SME companies Peter brings an expert and practical perspective to developing a marketing mix for internal and external social media strategy, branding and marketing.
Panther’s services cover the full spectrum from senior board briefing and director mentoring through social media strategy development to the full range of tactical services necessary for deploying the programme.
Panther have created a marketing Jobs portal http://www.socialmediamarketing.eu.com Here marketing contractors, freelancers and job seekers can find contracts, jobs and help.
You can also find regular updates from Peter and his team in their LinkedIn group ‘Social Media Marketing UK’, which is a vibrant buzzing group focused on the UK market
For up to the minute information on social media strategy and social media marketing please visit my Blog http://socialmediastrategy.org.uk/blog/
Specialities
Social Media Strategy | Internal and External
- SMM board briefing, coaching & International speaking
- Social Brand monitoring – Investigations – Reputation
- SMM Brand energy transformational programmes
- SMM into the marketing mix
Social media consultant
Digital marketing | Strategy
Digital public relations
Social media optimisation
Search engine marketing
Search engine optimisation
PPC and Social PPC
Message strategy
Communications strategy
Integrated communications
Strategic marketing management






